Journal of the Korean Society of Cosmetology 2008;14(4):1244-1263.
Published online December 31, 2008.
두피,모발관리에 대한 인식과 실태에 관한 연구 -강원, 충북지역 중심으로-
이경란, 김주덕
Research Paper : A Study on Awareness and State of Scalp & Hair Care -The case of Gangweon and North Chungcheong Province-
Gyeong Ran Lee, Ju Duck Kim
Abstract
The purpose of this study was to examine the state of scalp and hair care among 414 adults in Gangweon and north Chungcheong provinces. The major findings of the study were as follows: First, most of the adults investigated were highly aware of the importance of scalp and hair care. The reason seemed that they viewed physical appearance as one of primary factors in modern life, and that they believed hair care was major part of image making. Second, in regard to the reality of scalp and hair care, oily hair was widespread due to westernized dietary life, and the majority of the adults used beauty parlors to take care of their hair. It seemed to indicate that they weren`t well cognizant of professional clinics such as scalp clinic. The older people had a greater preference for permed hair, probably because they increasingly got thin-haired and wanted to make their hair look thick. Another possible reason was that it`s easy for them to do their permed hair. Third, as for hair treatment in pursuit of the protection of the scalp and hair, they mostly used shampoo(55.1%), conditioner and hair dryer(33.8%), and dried their hair with the warm wind of hair dryer probably due to aggressive publicity about such products and their ease of use. Most of the adults rinsed their hair fully after shampooing, and it seemed because they were well aware of the use of the products. Fourth, regarding the use of professional scalp and hair care service, just some of them received that. As a matter of fact, the objectivity of the findings of the study wasn`t guaranteed, but it seemed that the service wasn`t yet popular due to hectic life and financial burden though everybody had lots of interest in hair care and beauty. Specifically, the majority realized that scalp diseases engendered the loss of hair, but didn`t have their scalp taken care of, and this situation should be taken seriously. The findings of the study illustrated that most of the adults didn`t yet take advantage of specialized scalp and hair care service though they showed a lot of interest in the scalp and hair and looked upon the state of hair as one of vital conditions for beauty. They should be informed about how to take care of the scalp and hair, and publicity activities should be reinforced to spread awareness about specialized scalp and hair care service so that they could make themselves look more beautiful and confident to lead a more active and happier life.
Key Words: A Study on Awareness and State of Scalp & Hair Care


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