| MBC 뉴스 및 오락프로그램 여성 진행자의 외모 이미지에 관한 연구 －2000년대 후반 여성 앵커와 여성 아나운서 비교를 중심으로－ |
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김보경, 오인영 |
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| Research Paper : A Study on the External Images and Styles of Female TV Program Hosts: the case of MBC Anchorwomen and Female Announcers -Since the mid-2000s- |
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Boh Koung Kim, In Young O |
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| Abstract |
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A variety of multimedia allow us to acquire information and enjoy leisure activities in daily routine life. The advance in the IT industry serves to enhance our leisure culture, but news programs of aerial broadcast still boast a high audience rating, and TV programs have increasingly been specialized and segmented due to the improved consciousness of viewers in advanced modern society. And there is consequently an avoidable trend to specialize TV announcers to suit the level of viewers and address their needs. The purpose of this study was to compare the roles and external images of TV anchorwomen and female announcers in charge of cultural and entertainment programs in a bid to suggest the right images of anchorwomen and female announcers for different types of programs. As for differences in image between announcers and anchors, anchors just conveys information to viewers, whereas announcers need to sympathize with them. Hence, female announcers and anchorwomen should seek after a different image according to the goal, object and intended message of the programs they are responsible for, and their different image should be followed by different looks and styles. The findings of the study might not be generalizable in that just MBC announcers were examined without allowing for multiple environmental factors. In the future, more segmented and specialized research efforts should be channeled into checking the images of female TV show hosts from different broadcasting stations, including the type of image, external image and the relationship of program type to announcer style. |
| Key Words:
Announcer, Makeup, Change Process |
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