Research Paper : A Study of How Service Education Affects Service Orientation -Satisfaction in the Beauty Salon Industry-

Bae, Young Soo

Journal of the Korean Society of Cosmetology 2009;15(4):1169-1178.
Published online December 31, 2009.

서비스교육훈련이 서비스지향성에 미치는 영향에 관한 연구 -미용실을 중심으로-

배영수

Research Paper : A Study of How Service Education Affects Service Orientation -Satisfaction in the Beauty Salon Industry-

Young Soo Bae

Abstract

This study is to define how the service education of beauty salon workers affects Service Orientation. It is believed that the service education of beauty salon workers, especially in today`s increasingly competitive service industry, deserves a scientific research for the maintenance of effective service quality, the promotion of service differentiation and their interrelation. Based on this scientific approach, the study is also to present further suggestions and find out how the concept of Service Orientation, in which the previous researchers have advocate, has been applied. The result of the study is, from the viewpoint of Service Orientation, the beauty salons should employ appropriate service workers, and make further efforts to provide them with service education. Also, it is found that the management of the service industry needs to make more efforts to help the employees promote their psychological satisfactions, for example, interest and passion, sense of achievement and reward, self-esteem and pride for their work. In order to serve this goal, the management needs to develop a support system to monitor the employees` psychological satisfactions as well as the middle management service leadership and use their service education as the internal marketing strategy.

Key Words: Service Education, Service Orientation, Maintenance, Satisfactions