| 서비스 구성요소가 고객 만족도 및 재방문에 미치는 영향 -부산지역 미용실 소비자를 대상으로- |
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류선이, 박옥련 |
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| Research Paper : The Effect of Service Components on Consumer Satisfaction and Revisit -Making Focused on the Beauty Shop Customers- |
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Sun Yi Ryu, Ok Lyun Park |
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| Abstract |
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This study analyzed the effect that service quality, display, and the use of information source of the clients have on consumer satisfaction and revisit. The results are as follows: it appeared that service quality factor, display factor, and the use of information source factor as independent variables had high explanation and significant effect on consumer satisfaction and revisit as dependent variables. It appeared that human service out of the service qualities had the highest effect on consumer satisfaction. And it appeared that technical service had the highest effect on revisit. First of all, atmosphere out of the display factors had high effect on consumer satisfaction and revisit, and had the second effect on the plan of lighting. It appeared that the use of information source out of human information had the highest effect on consumer satisfaction and revisit. Also it was analyzed that consumer satisfaction had high explanation and significant effect on revisit. This study intend to provide the management of beauty shop with useful information on the basis of the results above. |
| Key Words:
Beauty Shop Client, Service Quality, Display, The Use Of Information Source, Consumer Satisfaction, Revisit |
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