| 노년기 여성의 외모관심도와 외모관리행동 연구 |
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임정미, 오인영 |
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| Research Paper : A Study on Old Aged Women`s Appearance Concern and Behavior of Appearance Care |
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Jeong Mi Im, In Young O |
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| Abstract |
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The purpose of this study is to offer implications for the practical marketing strategy of beauty related industries targeted to old aged women by investigating the relations between old aged women`s concerns of appearance and their behavior of appearance care. This study is conducted with women who are over sixty years old living in Seoul and Gyenggi-do, Korea from 5, January to 10, February in 2010. After distributing questionnaires, 387 questionnaire were extracted in the final analysis. This study carried out Frequency analysis, Factor analysis, Cronbanch`s a, One-Way ANOVA, Independent Samples t-test, and Correlation analysis according to the problem of study through SPSS/PC ver. 12.0 program. It appeared that there is statistical significant difference in hair style of appearance concern(p<.05), hair style of the behavior of appearance care(p<.01), skin care(p<.01), and figure(or body) care(p<.05) according to the age. It appeared that there is statistical significant difference in skin care of the behavior of appearance care(p<.01) according to the existence and nonexistence of spouse. It appeared that there is statistical significant difference in makeup of appearance concern(p<.05) classified by academic career. And it also appeared that there is statistical significant difference in clothes(p<.01) and figure(or body) care(p<.05) of the behavior of appearance care. It appeared that there is statistical significant difference in clothes of appearance concern(p<.05) and skin care of the behavior of appearance care(p<.05) classified by income. ccording to the result of Correlation analysis between appearance concern and the behavior of appearance care, there is the highest correlation(r=.601) in hair style and clothes of appearance concern. In the future, specialized beauty therapy program development should be achieved in the name of social welfare system through which old aged women can easily apply this and enhance their contentment of old aged life. |
| Key Words:
Concerns of appearance, Behavior of appearance care, Behavior of makeup, Old Aged women |
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