| 화장관심도와 화장행동에 따른 세분집단별 화장품 사용실태 (여고생을 중심으로) |
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이혜정, 오인영 |
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| Research Paper : The Use of Cosmetics in High School Girls Divided and Grouped according to Interest in Make-up and Make-up Behavior |
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Hye Jung Lee, In Young O |
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| Abstract |
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This study purposed to identify the sub-factors of interest in make-up and make-up behavior in high school girls in their adolescence who are highly interested in their body and appearance, to group the surveyed high school girls according to the factors, and to survey the use of cosmetics in each group. The participants of this study were 200 high school girls living in Seoul or Cheonan, and the results of this study were as follows. First, interest in make-up was subdivided into five factors, which were `fashion leadership`, `self-satisfaction`, `appearance management`, `other-orientedness` and `appearance satisfaction`. Make-up behavior was subdivided into three factors, which were `emphasis on skin expression`, `emphasis on individual expression` and `emphasis on others` opinions`. Based on the five factors of interest in make-up and three factors of make-up behavior, we divided the participants into three groups, which were `individuality-seeking group`, `benefitseeking group` and `indifferent group`. Second, the largest part of high school girls started make-up at the age of 16-17 or earlier. To the question of what made them start make-up, the individuality-seeking group tended to answer `Because friends did`, the benefit-seeking group `To show to the boy friend`, and the indifferent group `Out of curiosity`. Third, among color cosmetics, eyeliner was used most frequently. The most preferred color of eye cosmetics was brown and that of lip cosmetics was pink, and the reason was that these colors looked natural. The characteristics of the sub-divided groups were as follows. The individuality-seeking group pursued fashion and, at the same time, emphasized individuality and was satisfied with their appearance. This group started makeup mostly before the age of 15 and the reasons for starting make-up were `Because friends did`, `Out of curiosity`, etc. The benefit-seeking group showed a strong tendency of managing their appearance but their satisfaction with their appearance was low. Like the individuality-seeking group, this group also started make-up mostly at the age of 17 or earlier and the reasons for starting make-up were `To show to the boy friend`, `To cover defects in the skin`, etc. The indifferent group showed low satisfaction with their appearance and a weak tendency of managing their appearance. This group started make-up usually from the age of 18, and the reasons for starting make-up were `Out of curiosity`, `To cover defects in the skin`, etc. The results of this study suggest that high school girls who are highly interested in make-up also take interest in appearance management and participate in make-up behavior actively. |
| Key Words:
The use of cosmetics, High school girls, Interest in Make-up, Make-up behavior |
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