Journal of the Korean Society of Cosmetology 2010;16(3):790-800.
Published online September 30, 2010.
여대생의 라이프스타일에 따른 외모관리 연구
서란숙
Research Paper : The Study About Appearance Management According to Lifestyle of Women`s College Student
Ran Sug Seo
Abstract
The purpose of this study is to understand demands of behaviors about appearance management in women`s college student, identifying the tendency of behaviors about appearance management by lifestyle- especially the tendency play an important role on social interaction in the competitive society-, and to use as database about related industry`s marketing strategy. For this study, 350 women`s college students living in some areas of Kyungsangpook-Do was sampled and statistical analysis was done using the program SPSS 17.0. The results was same as followings. the lifestyle was divided into three groups such as the lifestyle of rational type, of passive type, and of active type. It was defined that the appearance and impression were important role to evaluate self images and images of themselves evaluated by others. In addition, the desire will expressed for more by forming a positive appearance management. via plastic surgery. And hair care portion is considered to highest interest among the behavior about appearance management, thus it was found that the portion of hair care is the largest market of behavior about appearance management.
Key Words: Appearance management behaviors, Lifestyle, Attitudes of appearance management


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