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Research Papers

The Effect of SNS Marketing Characteristics on Appearance Management Behavior and Purchase Satisfaction of MZ Generation: Su-Min Go, Seung-Hyeon Mun, Jae-Sook Lee; J Korean Soc Cosmetol. 2024;30(2):286-298. Published online April 30, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.2.286; Full text PubReader ePub PDF

The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding: Hee-Sun Kang, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(6):1526-1536. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1526; Full text PubReader ePub PDF

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing: Hee-Sun Kang, Ni-Na Park, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(5):1089-1099. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1089; Full text PubReader ePub PDF

SNS Marketing’s Effect on the MZ Generation’s Vegan Cosmetics Purchasing Behavior: Sun-Min Lee, Kyung-Eun Kim; J Korean Soc Cosmetol. 2022;28(5):1113-1123. Published online October 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.5.1113
Cited By 1; Full text PubReader ePub PDF

Volume 30, No. 2

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

9,587	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,530	A Study on Hair Style and Headdress in the Joseon Dynasty Genre Paintings: Focusing on the Genre Paintings of Danwon Kim Hong-do, Geungjae Kim Deug-shin, and Hyewon Shin Yoon-bok
5,100	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
2,084	Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution
2,695	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction

Cited By 7	A Paradigm Shift in Beauty Education in Response to the Digital Transformation Era -Based on Analysis of Trends in the Cosmetics and Beauty Industry-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Cited By 3	Expectations on the Application of Makeup Courses which Converged the New Technologies of the Fourth Industrial Revolution
Cited By 3	A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

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