| 미용관광 활성화를 위한 미용테마박물관 건립 필요성에 관한 연구 |
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오강수 |
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| Research Paper : A Study on the Construction Need of Beauty Theme Museum for the Activation of Beauty Tourism |
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Gang Su Oh |
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| Abstract |
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This study is research on the construction of beauty-theme park. In this study, a survey was carried out on 221 employees in the Korean beauty industry and 173 customers from May 1 to May 31, 2010. The SPSS v. 12.0 statistical package program was used to carry out a frequency analysis, corsstabulation analysis and independent sample t-test. They felt that inconvenient factors for the construction of it were the lack of beauty society`s will and exhibits, and they thought it should seek the attractiveness, specialization and marketability of beauty tourism through the trend of makeup, the display of hair art and the experience of hair care. For the development of policies when constructing it, the development of beauty education program linked with it was the highest, followed by the development of beauty welfare program linked with it. For order of policy priority, training of marketing specialists linked with it was the highest, followed by the development of it and beauty tourism products. The order of policy priority for the establishment of beauty tourism system was to establish the development of beauty experience products and beauty-related products line. The important factors for the construction of it were beauty specialists and facilities of it. The internal and external strategies, which should be given priority for the construction of it, were order of the enhancement of public relations for beauty tourism, the construction of international beauty museum and the establishment of beauty tourism infrastructure. |
| Key Words:
Beauty theme museum, Beauty tourism, Beauty industry |
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