| 경영관리가 뷰티살롱의 경영성과에 미치는 영향 연구 -헤어 및 메이크업샵을 중심으로- |
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윤희, 지정훈 |
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| Research Paper : A Study on Effect of the Management by Management Performance of Beauty Salon -Focused on Hair and Makeup Shop- |
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Hee Yun, Jeong Hun Ji |
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| Abstract |
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The recent trend of beauty salon indicates that it has solely stayed quantitative growth, but these days it is putting weight on internal stability through business management. Many scholars are also emphasizing the importance of business management. So, this study was carried out to furnish data for the operation of beauty salon by classifying business management factors into marketing, fund management, information management and management strategy with a comparative analysis according to business management ability of beauty salon, and inquiring into the effect of business management factors on beauty salon performance. The SPSS v. 12.0 program was used for the data analysis. For the analysis method, the frequency, factor and reliability analyses, calculation of Cronbach`s Coefficient Alpha, independent t-test, and one-way ANOVA were carried out. And post-hoc, scheffe test and multiple regression analysis were also carried out. The Likert 5-point scale was used to analyze total 211 questionnaires on beauty salon managers in Jeolla-do and Chungcheong-do. The main contents of this study have the classification of beauty and beauty service industry, analysis on the status of beauty salon, precedent study on business management, and design of study and business management characteristics-related analysis. Findings showed that the business management has an effect on the business performance of beauty salon. Particularly, the information management and management strategy of business management factors were primary factors in business performance of beauty salon. |
| Key Words:
Management, Beauty salon, Management performance, Management strategy |
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