| 맞춤(탈모) 가발의 착용 태도가 삶의 질과 재이용의도 및 구전의도에 관한 연구 |
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장성혁, 김선혜, 진용미 |
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| Research Paper : A Study on the Effect of Attitude towards Customized Wig on Quality of life, Willingness to Re-use and to Spread of Word of Mouth |
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Seng Hyek Jang, Seon Hye Kim, Yong Mi Jin |
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| Abstract |
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The purpose of this study is to increase satisfaction level when wearing a wig and to present the direction for the wig industry by examining the effect of the attitude of wearing customized wig on the quality of life and on the intention to purchase again and intention to spread word of mouth. As for the study method, survey was used to conduct frequency analysis, factor analysis, confidence analysis and regression analysis. The results are as follows. As for the study subjects, share of the married men in their 50s who graduated from high school was high. As for the monthly income, share of the self-employed making at least 1 Million Won to 2 Million Won or less was high. As for the levels of attitude towards wearing customized wig, they were five factors, while quality of life was classified into three factors. When the effect of the attitude when wearing customized wig on the quality of life was examined, it was demonstrated that there is statistically significant effect. Moreover, it is possible to know that there is significant effect on the intention to purchase again and intention to spread word of mouth. To this, wig`s cut should be harmonious with the hair in order to increase satisfaction level when wearing a customized wig. To develop ways to attach the wig easier and to develop product that is easy to handle, wig company has to conduct diverse researches. This customized wig is expected to increase confidence level of those wearing wig and to ensure willing and future oriented quality of life. Hopefully, diverse researches will be carried out on the realities of fashion wig and satisfaction level before and after wearing wig going forth. |
| Key Words:
Customized wig, Satisfaction, Attitude, Re-use, Effect |
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