| 한국여성의 남성화장에 대한 시각과 일반 문화성향과의 상관관계 연구 |
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박장순, 곽형심 |
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| Research Paper : A Study on the Correlation between Korean Women`s Their Viewsof Men`s Makeup and Culture Propensity |
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Jang Soon Park, Hyung Sim Kwak |
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| Abstract |
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From the results of analysis according to seven different items to explore modern Korean women`s culture propensity frequency, biketribe, their views on woman smoking, homosexual marriage, international marriage and multiculture are very positive but they have comparatively positive views on skinny jeans with very negative views on extreme exposure. From the results of cross analysis on the correlation between Korean women`s culture propensity and their views of men`s makeup, following are the conclusions. Men mostly have views that they use 23 cosmetics but that in case of comparatively positive views on culture propensity they have more items of cosmetics accordingly. With the more positive views on bike tribe, their views on woman smoking, homosexual marriage legislation, international marriage and multiculture, they think that they consume the more cosmetics per month, and they also have positive view son men who actively buy cosmetics, men who use women`s and children`s cosmetics, men who use skin lotion and milk lotion, men who use functional cosmetics, men who use antiultraviolet product, men who use cleansing and corneous tissue eliminator and men who use mask pack/nose pack. These psychological factors may increase the desire for men`s cosmetics purchased by tot only men but also women, a substantial purchasing group, and directly affect the sales to contribute to playing a big role in advancement of men`s cosmetics market. |
| Key Words:
Correlation, Culture propensity, Korean women, Men`s makeup |
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