| 여대생의 외모관심도에 따른 타투문양 감성이미지 및 선호도 조사 |
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서란숙 |
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| Research Paper : A Study on the Emotional Image and Preference Towards Tattoo Patterns Based on the Interest in Outward Appearance Among Female University Students |
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Ran Sug Seo |
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| Abstract |
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The purpose of this study was to classify groups into respective categories based on the interest in outward appearance, and look into the Emotional image and preference by tattoo pattern. Based on the results of the survey of female university students residing in Seoul and capital area, the ``character(letter) pattern`` was found to comprise the highest proportion in both groups in relation to the preference towards the tattoo patterns. The factor analysis was conducted with respect to the emotional image associated with tattoo patterns, and the results showed that the recentness, attractiveness, negativity, and gentleness factors were derived and that the statistically significant difference was observed among the groups that were classified into different categories, suggesting that various emotional approaches could be taken by tattoo pattern. Moreover, based on the difference in preference towards the tattoo, extent of satisfaction, and the intention or willingness to undergo the tattoo procedures again among the groups, it was found that the interest in tattoo was higher in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. In addition, the satisfaction with the tattoo procedures and the intention or willingness to undergo the tattoo procedure again was relatively greater in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. Such objective data analysis is expected to help increase the understanding in relation to the positive aspect of tattoo, develop the tattoo design based on the prediction of consumer emotions, and provide useful basic materials when mapping out the sales strategies. |
| Key Words:
Emotional Image, Interest in Appearance, Preference, Tattoo |
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