화장품 판매원의 서비스 품질이 브랜드 만족, 신뢰, 애호도에 미치는 영향 |
김용선, 이정민 |
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Influences of Cosmetics Salesperson`s Service Quality on Brand Satisfaction, Trust and Loyalty |
Yong Sun Kim, Jeong Min Lee |
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Abstract |
The study intended to identify sub-level of service quality of cosmetics salesperson with women university students with high purchasing rate for cosmetics and through empirical analysis, investigate influences of cosmetics salesperson |
Key Words:
Brand loyalty, Brand satisfaction, Brand trust, Salesperson`s service quality |
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