| 남성 네일고객들의 네일관리 인식, 행동 및 서비스 만족도 |
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서병옥, 송연숙, 이근광 |
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| Research Paper : A Study on the Nail Care Perception, Behavior and Service Satisfaction of Male Nail Customers |
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Beyoung Ok Seo, Yeon Sook Song, Keun Kwang Lee |
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| Abstract |
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This study conducted to figure out the tendencies of male customers` behavior, service satisfaction and nail care perception. Besides this, study conducted the location of suitable nail caring shop and their services. The Study took 195 male customers using nail shops located in Busan and Seoul. From the result we found that, 38.5% of male customers were concern about their finger/toe nail and majority(89.2%) of male customers chooses the round shape nails. Regarding their recognition on nail care, the degree of interest of nailcare concern was highest. Similarly the study found the average value(2.63) felt necessity of nail shop specialized for male. That means male customers hardly felt the necessity of nail shop. Because of this reason, the majority(60%) of nail shop related to female. Moreover, the higher number(58.5%) responds took nail care once times per less than a month where as only 13.8% responded took nail care more than 3 times per month. Similarly, the higher number(58.5%) of responded took nail care less than 1 year and only 10.8% responded took nail care more than 3 year. The maximum(75.4%) choose the specialized nail shop, 58.5% choose kindness services. The services satisfaction with nail care of male customers was measured total average 3.73, therefore it can be said that their satisfaction with nailcare was found to be slightly high. |
| Key Words:
Behavior, male nail care customers, nail care perception, nail shops, service satisfaction |
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