| 뷰티산업과 관광산업의 융복합을 위한 이해관계자간 협력요인개발 -Deutsch 협력이론을 중심으로- |
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안덕수, 이난희 |
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| Research Paper : Developing Cooperation Factors of Stakeholders in Beauty Industry & Tourism Industry for the Convergence of Two Areas: Focus on Deutsch`s Theory of Cooperation |
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Deoksoo Ahn, Nan Hee Rhee |
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| Abstract |
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The purpose of this study is to develop a cooperation factors between stakeholders of beauty industry and tourism industry. To achieve this purpose, both documentary study and qualitative methods were conducted. The study made use of an expert survey which utilized Deutsch`s theory of cooperation and Spradley`s qualitative research method. As a result of this research, cooperation factors of beauty industry and tourism industry are be divided into 12 large scale classifications, 21 medium scale classifications, and 57 small scale classifications. This study is the first endeavor of investigating stakeholders of both industries and deduces the cooperation factors. The results of this study proposes practical implication for the future-oriented development of both industries. |
| Key Words:
Convergence, Beauty, Tourism, Stakeholder |
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