| 미용서비스 산업의 사회공헌활동에서 직무만족과 조직몰입이 이직의도에 미치는 영향 |
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박명희, 박은준 |
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| The Effect of Job Satisfaction and Organizational Commitment from Social Contribution Activities of Beauty Service Industry on Turnover Intention |
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Myung Hee Park, Eun Jun Park |
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| Abstract |
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The purpose of this study is to examine the effects of job satisfaction and organizational commitment on turnover intention in those engaged in beauty care service industry doing social contribution activity. A survey was conducted to those engaged in beauty care, and 1,106 questionnaire sheets collected went through analysis by using SPSS 16.0, and analysis methods used include frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The followings are the results. First, according to the results of conducting factor analysis on job satisfaction, organizational commitment, and turnover intention, organizational commitment has two factors, reliable organizational commitment and intrinsic organizational commitment, and turnover intention also has two factors, calculative turnover intention and financial turnover intention. Job satisfaction has only one factor, so the mean value is employed. Third, according to the results of examining the effects of job satisfaction and organizational commitment on turnover intention, partially significant effects have been found. To sum up the above results, job satisfaction, organizational commitment, and turnover intention influence one another in those engaged in beauty care service industry doing social contribution activity, and if in service industry, they pursue management philosophy and organizational development, it will enhance job satisfaction in the organization and organizational commitment positively, too, which eventually influences turnover intention. Also, in service industry where beauty care providers are working, if they constantly manage and invest in education programs to develop their employees based on long-term growth potential as well as CEO`s leadership, those involved in beauty care industry will stay in the current business that will bring their individual growth and provide services and techniques with passion and pride. Meanwhile, those engaged in beauty care hardly want to change jobs if they are satisfied with the service industry they are currently in. Therefore, in the beauty care service industry indicating high turnover rate, it will be needed to create work environment where the workers can be satisfied and also establish and systematize working conditions in it as it will stabilize turnover rate in beauty care service industry. |
| Key Words:
Social contribution activity, Job satisfaction, Organizational commitment, Turnover intention |
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