| 미용사의 온라인 취업사이트 몰입이 구직활동 및 구직효능감에 미치는 영향 |
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박계희, 김민선, 진용미 |
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| This Immersive Online Job Site Hairdresser Impact on Job Search and Job Search Efficacy |
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Kye-hee Park, Min-sun Kim, Yong-mi Jin |
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| Abstract |
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This paper aims to provide the basic data to secure human resources in the hair care industry and relevant marketing strategy by investigating the involvement tendency of hairdressers in online job search sites, identifying the sub-factors of job search activity and job search efficiency, and analyzing the impact of online job search site involvement on job search activity and efficiency. Data were collected via 536 questionnaires distributed to female hairdressers working in Seoul and Gyeonggi-do. Data were analyzed using SPSS 20.0. The analysis results are presented below. The demographic features of the respondents were single women in their 20s whose average monthly income was from 1 million to 2 million KRW and who were studying or had graduated from college. In accordance with the analysis of online job search site involvement, and job search activity and efficiency, online job search site involvement had three factors: emotional involvement, information involvement and behavior involvement. The job search activity had two factors: execution phase and activity phase. Three factors were identified from job search efficiency: anxiety, goal orientation and technique orientation. In case of the impact of online job search site involvement on job search activity and efficiency, the higher the emotional involvement was, the higher the activity phase in job search activity and anxiety in job search efficiency became. Furthermore, higher information involvement meant higher goal orientation and technique orientation in job search efficiency. |
| Key Words:
Job Search Activity, Job Search Efficiency, Job Search Site |
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