| 가정용 피부미용기기의 홈쇼핑 구매행동, 사용행태 및 만족도 -20대 여성을 중심으로- |
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홍채은, 박해련, 김기영 |
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| Purchase Behavior, Usage Behavior and Satisfaction of Home Use Skin Care Devices during Home Shopping -Focus on 20's Age Women- |
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Chae-eun Hong, Hae-ryeon Park, Ki-young Kim |
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| Abstract |
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This study investigated the purchase behaviors, usage behaviors and satisfaction of home use skin care devices (HubD) in 20's age women who has the HubD. 289 Valid questionnaires were statistically analyzed by SPSS program ver. 23.0. Recognition of usage instructions and effects were |
| Key Words:
Home shopping, Home use skin devices, Purchase behavior, Purchase satisfaction |
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