| 한국과 중국 일부 지역 여중생들의 색조화장품 사용실태와 구매행동 |
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이로, 최미옥 |
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| Middle School Female Student's Cosmetic(Make-up) Appropriation and Purchase Behavior in Korea and China |
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Lu Li , Mee-ok Choi |
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| Abstract |
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This research is to investigate consumptive conditions and action of Middle school girl student in Gwangju of Korea and Qingdao of China. We totally conducted 391 questionnaire surveys, including 198 copies in Korea and 193 copies in China.Korea girls started using the basic cosmetics from grade one of Middle school while Chinese girls started from grade two. Both of two groups consumed make up for first time from Middles school. What is more, the |
| Key Words:
Concern of appearance, Management behavior of appearance, Middle school, Purchasing behavior of cosmetics, Tendency of purchasing cosmetics |
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