A Study on the Purchase Patterns in Accordance with Cleansing Cosmetics Benefits Sought

Suyeong, Ma; Mun, Yunkyeong

Journal of the Korean Society of Cosmetology 2018;24(6):1131-1138.
Published online December 31, 2018.

클렌징 화장품 추구혜택에 따른 구매행태 연구

마수영, 문윤경

A Study on the Purchase Patterns in Accordance with Cleansing Cosmetics Benefits Sought

Ma Suyeong, Yunkyeong Mun

Abstract

The purpose of this study is to raise awareness of cosmetics and improve product satisfaction by developing differentiated products that meet changing environmental factors and consumers

Key Words: Benefits sought, Cleansing cosmetics, Purchasing behavior

TOOLS

PDF Links
Download Citation
Share :

METRICS

525 View
2 Download

Related articles

A Study on the Recognition and Purchase Behavior of Customized Cosmetics of Baby Boomers2020 June;26(3)

A Study on the Changes of Meaning of Cosmetics Advertisements in Women`s Magagines2002 ;8(1)

A Study on the Personal Space by Proximity of Cosmetic to Self1998 ;4(1)

Editorial Office: 69 Gwangju Yeodae-gil, Gwangsan-gu, Gwangju, 62396, Korea
Tel: +82-10-2825-6735 Fex: +82-62-950-3797 E-mail: beauty2007@hanmail.net