The Effects of Hair Shop Visit Factors on Customer Satisfaction and Intention to Revisit

Ran, Gun Hye; Heui, Kim Seo

Journal of the Korean Society of Cosmetology 2018;24(6):1297-1305.
Published online December 31, 2018.

미용실 방문요인이 고객만족과 재방문의도에 미치는 영향

국혜란, 김서희

The Effects of Hair Shop Visit Factors on Customer Satisfaction and Intention to Revisit

Gun Hye Ran, Kim Seo Heui

Abstract

The study examined customers' preferences for hair shops, satisfaction and revisit intentions. Data analysis was performed by data coding and data cleaning using SPSS v. 21.0 Statistical Package Program. First, the factors that affected the customer satisfaction were the factors that affected the hair shop visitor

Key Words: Customer Satisfaction, Revisit Intention, Visitors

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