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Journal of the Korean Society of Cosmetology 2019;25(1):26-34.
Published online February 28, 2019.
여성 스포츠 스타의 외모가 청소년의 화장품 구매의도에 미치는 영향
김의형, 김선형
The Effects of Female Sports Stars’ Appearance on Cosmetics Purchase Intention in Adolescents
Eui-hyoung Kim, Sun-hyoung Kim
Abstract
This study investigated the effects of famous female athletes
Key Words: Appearance Importance, Brand Image, Cosmetics Purchase Intention, Female Sports Star
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