The Effect of the Choice Factors of Beauty Salon on Customer Satisfaction and Loyalty

Ran, Gun Hye; Heui, Kim Seo

Journal of the Korean Society of Cosmetology 2019;25(2):417-425.
Published online April 30, 2019.

미용실 선택요인이 고객만족과 충성도에 미치는 영향

국혜란, 김서희

The Effect of the Choice Factors of Beauty Salon on Customer Satisfaction and Loyalty

Gun Hye Ran, Kim Seo Heui

Abstract

This study found out what beauty salons customers choose when choosing a hair salon. Each year, the selection factors vary from subject to subject, but the selection factors are changing over time. We have seen the customer

Key Words: Beauty salon selection, Customer satisfaction, Loyalty

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