| 문화취향과 헤어스타일행동의 관계에서 트랜드 선호도의 매개효과 |
|
김성혜, 박은준 |
|
|
| Mediation Effect of Transcendence Preference on Relationship between Cultural Taste and Hair Style Behavior |
|
Kim Sung Hye, Park Eun Joon |
|
|
| Abstract |
|
In this study, the theoretical background of cultural taste, Hair Style Behavior, trend preference, and trend preference was studied in order to reflect new trend reflecting consumer 's changing needs. The mediating effect of trend preference on the cultural preference of culture preference, the effect of cultural preference on HairStyle Behavior, the influence of trend preference on Hair Style Behavior, Respectively. This survey was carried out for 15 days from September 15, 2018 to September 30, 2018. Survey samples were randomly selected for beauty shop users in Seoul and Gyeonggi area. The questionnaire survey was conducted by four students from Seokyeong University in Seoul. A brief survey on questionnaires was conducted, followed by a questionnaire survey of 500 interviews and a collection of 470 questionnaires. Except for 12 copies, which were deemed insufficient to be used in the analysis, 458 copies were used as the final analysis. The results of the study are as follows. First, the influence of cultural taste on trend preference showed that original taste and rational tendency of cultural taste significantly influenced trend preference. Second, in analyzing the influence of cultural tastes on hairstyles behavior, it was found that the original tendency and the rational tendency of cultural taste had a significant effect on the visibility, and the original tendency had an influence on the subjectivity, Tendency and rational tendency. Third, as a result of analyzing the influence of trend preference on hair style behavior, the trend preference affects the visibility and practicality of hair style behavior and does not affect subjectivity. Fourth, mediating effect of trend preference between cultural taste and hairstyle behavior was mediated. |
| Key Words:
Cultural taste, Hair style behavior, Mediating effect, Trend preference |
|
PDF Links
Download Citation
