| 저가헤어살롱의 서비스품질이 고객만족도와 재방문에 미치는 영향 |
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성금주, 진용미 |
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| Quality of service for low-cost hair salons Effect on Customer Satisfaction and Redevelopment |
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Gum-ju Sung, Yong-mi Jin |
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| Abstract |
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The purpose of the study is to present ways to improve the quality of service for low-cost hair salons while studying the effects of quality of service on customer satisfaction and revisit. It aims to help low-cost hair salons' innovative marketing strategy by differentiating service quality. The survey subjects and data collection were conducted in Seoul and Gyeonggi Province, with a total of 300 surveys conducted using a 5-point scale, regardless of gender and age. The data analysis was performed on the frequency analysis, factor analysis and reliability analysis through the SPSS 21.0 and the reliability analysis was analyzed using Cronbach's |
| Key Words:
A low price, A revisit, Customer Satisfaction, Quality of service |
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