Beauty Salon Selection Attribute and Customer Loyalty according to Men’s Behavior Types

An, Su-bin; Chang, Mee-sook

Journal of the Korean Society of Cosmetology 2020;26(2):289-299.
Published online April 30, 2020.

성인 남성의 행동유형에 따른 미용실 선택속성과 고객충성도

안수빈, 장미숙

Beauty Salon Selection Attribute and Customer Loyalty according to Men’s Behavior Types

Su-bin An, Mee-sook Chang

Abstract

The purpose of this study is to analyze beauty salon selection attributes and customer loyalty by the DISC behavioral styles among 20-50s adult men. The results found the following: First, according to the analysis of differences in DISC behavioral styles by subjects

Key Words: Beauty salon selection attributes, Behavioral style, Customer loyalty

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