| 유튜브 뷰티 채널의 현황과 가네의 수업사태이론으로 본 뷰티콘텐츠의 구조적 특징에 관한 연구 |
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안현경 |
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| A Study on the Current Status of YouTube Beauty Channels and Structural Characteristics of Beauty Contensts Based on Gagne's 9 Instructional Events of Condition of Learning Theory |
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Hyeon-kyeong An |
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| Abstract |
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This paper study the current status of YouTube beauty channels and structural characteristics of beauty contensts based on Gagne's 9 Instructional Events of Condition of Learning Theory to support the future development of the beauty industry. To do this, I used the noxinfluencer (https://kr.noxinfluencer.com), investigated beauty channels in the top 50 in the know-how/style category of YouTube- Korea. After this, divided major 3 beauty parties-hair, skin care, make-up-, and selected two beauty channels of each. Among the selected beauty channels' contents between March 2019 and February 2020, one of the most viewed contents was selected. And based on Gagne's instructional events theory, identified the structural characteristics of each contents. Conclusion is as follows; First, beauty channels in the top 50 in the field of know-how/style were PONY Syndrom, RISABAE, ssin, Lamuqe, Daddoa, Hoysawon A, YoonChami, UNA, yeondukong, Gako's Open, Saebyeock, Yoo |
| Key Words:
Beauty channel, Beauty contents, Beauty creator, Gagne, s instructional events theory the Events of Instruction, YouTube |
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