| 라이프스타일 유형에 따른 여대생의 화장품쇼핑성향과 심리적 특성에 관한 연구 |
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최수경 |
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| Research Paper : A Study of Cosmetic Shopping Orientation and Psychological Characteristic of College Women by Lifestyle Types |
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Su Koung Choi |
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| Abstract |
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This study is to target on college women and to research their lifestyles and cosmetic shopping orientation. After classifying them according to their lifestyle, I compare and analyze the differences among groups in relation with cosmetic shopping orientation, the ability to set the fashion leadership, the confidence of makeup, and the interest in make up. The result is summarized as follows.; In regard of the differences of cosmetic shopping orientation according to lifestyles, the type to prefer leisure shopping and the type to prefer famous brands are shown to be high in the sound western-oriented type, while the type to prefer leisure shopping and the type to prefer economic shopping in the type faithful to intellectual self. And the type to prefer leisure shopping and the lifestyle to prefer economic shopping are shown to be high in the type to pursue active decoration. In regard of the differences of the ability to set the fashion leadership, the confidence of makeup, and the interest in makeup according to lifestyles, the ability to set the fashion opinion leadership and the interest in makeup are shown to be high in the type to pursue active decoration. But the type to prefer traditional life is the lowest in the ability to set the fashion opinion leadership, and the type to prefer conservative intelligence is the lowest in the interest in makeup. |
| Key Words:
Lifestyle, Cosmetic Shopping Orientation, Fashion Leadership, Confidence of Makeup, Interest in Makeup |
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