| 서비스품질이 고객만족에 미치는 영향에 관한 연구 -피부미용실을 중심으로- |
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박경희, 이은아, 한채정, 한필구 |
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| A Study on the Effects of Service Quality on Customer Satisfaction -Focused on Skin Care Salon- |
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Kyung Hee Park, Eun Ah Lee, Chae Jung Han, Pil Koo Han |
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| Abstract |
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Lately in Korea, due to the increase in economic and cultural standards of living, personal desire is becoming increasingly diverse, and as the interest in the quality of living is growing, the desire to pursuit beauty is increasing. Yet the beauty industry in Korea is changing too slowly compared to other industries, due to the characteristics of the beauty industry. It relies too much on human resources such as technician`s skill or know-how. A well structured management system or marketing plan is lacking so that the past management system is still in use and there are not enough related researches in this area. The purpose of this research is to find out the influence of service quality on customer satisfaction. Especially during the well-being era, people pay more attention to health. This research is to find out ways the impact of service quality have on customer satisfaction. The target is skin care customers who value health and beauty. As a result of examining the hypothesis, both hypotheses, the professionalism in service quality and the image of the store which affects customer satisfaction, were appropriate. From the customer`s point of view, as the standards of professional skills and other related skills are higher, customer reliability will increase, and when a customer chooses and evaluates a store, he or she will do so based on other people`s advice, ads or the atmosphere of the store. |
| Key Words:
Service Quality, Customer Satisfaction |
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