| 미용실 이용 고객의 PL법 인식 및 서비스 개선에 관한 연구 |
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오강수 |
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| Research Paper : A Study on the Awareness of Beauty Parlor Users about the PL Act and the Improvement of Service |
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Gang Su Oh |
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| Abstract |
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The purpose of this study was to examine the awareness of customers about product liability law and complain in association with compensation for damage that was on the increase in beauty industry. And it`s also meant to suggest how hairstylists should respond as professionals to dissatisfied customers. The subjects in this study were 350 customers who were in their 20s and up and resided in south and Jeollabukdo provinces. After a survey was conducted, the collected data were analyzed with SPSS WIN 11.5 program. To check into the general characteristics of the customers investigated, statistical data on frequency and percentage were obtained, and x2-test, frequency analysis, t-test and one-way ANOVA were utilized to find out their awareness of product liability law for hairdressing services. It`s found that beauty parlors should pay close attention to haircut and hair permanent wave in conjunction with complain. There occurred lots of problems in those segments. Many of the customers and hairdressers weren`t well aware of product liability law, but 11.9 percent of the customers complained to superior authorities, which implied that the beauty industry should come up with more active and effective counseling methods. When the hairstylists provided service, they didn`t give customers full explanation about the possible output of the service and treatment process, and that fact justified the necessity of recording in the beauty industry. In other words, customers should be explained about the process and possible side effects of service to make their option. That is the best way for hairdressers to protect themselves against possible problem situations and lighten their liability. |
| Key Words:
Complain, Product Liability, Counseling Methods |
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