Research Paper : A Study on Women`s Actual Use of Skin Care Shop and Their Satisfaction

Son, Hyun Jyn; Kim, Ju Duck; Kim, Eun Ju

Journal of the Korean Society of Cosmetology 2009;15(1):77-99.
Published online March 31, 2009.

일부 지역 여성들의 일반적 특성에 따른 피부관리실 이용 실태 및 만족도에 관한 연구

손현진, 김주덕, 김은주

Research Paper : A Study on Women`s Actual Use of Skin Care Shop and Their Satisfaction

Hyun Jyn Son, Ju Duck Kim, Eun Ju Kim

Abstract

The purpose of this study was to analyze their sociodemographic characteristics and skin conditions, determine actual profile of skin care conditions in female customer group, and analyze possible correlations among their preference for skin care, consumers` sentiment and customer satisfaction, so that it could obtain useful data for domestic skin care industry. The results of this study can be outlined as follows: First, for general sociodemographic characteristics of our respondents, it was found that most of them belonged to married housewife group at age 30-39 and graduated from 4-year university course. And 27% respondents answered that their monthly household income ranged from

Key Words: Skin Care, Skin Care Shop, Skin Care Service, Dry Skin, Customer Satisfaction