| 미용문화 체험관광에 따른 관광만족에 관한 연구 -전통머리 재현 전시회 및 체험을 중심으로- |
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오강수, 김명우 |
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| Research Paper : A Study on Satisfaction with Beauty Art Culture Tour -Mainly with traditional hair exhibition and experience- |
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Gang Su Oh, Myung Woo Kim |
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| Abstract |
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While the interest in tourism is growing thanks to economic growth and improvement of living standard, however, beauty art culture tour products are not enough. If they are developed with variety, it would be able to promote development of the tourism industry, to improve the quality of life of beauty art workers, and to have a chance to make the Korea`s beauty industry widely known throughout the world. Therefore, the study was made to see how the traditional hair exhibition held in Namwon, Chollabukdo and beauty art culture experiences effect tour satisfaction and willingness to experience in future. General characteristics of the survey respondents, experience of beauty art culture, satisfaction of culture experience, and willingness to experience again after the experience were surveyed by the questionnaire, from which the following findings were drawn out. Looking at the demographical characteristics of the survey respondents, they were more women than men; mostly aged above 50, high school graduates and engaged in agriculture and forestry. As for the satisfaction with income, the most respondents selected `average` and the least respondents chose `highly satisfied`. In regards with the effect of beauty art experience (deviation, recreation, aestheticism, eduation) on experience satisfaction, it turned out that the higher the deviation and the aestheticism, the more the experience satisfaction. When the recreation aspect of beauty art experience gets strong, the willingness to experience in future rises. The result of the analysis showed a valid positive effect. Where beauty art technique does not reflect customer`s needs, it cannot guarantee a success no matter how excellent technique it is. Accordingly, product development and PR of beauty art experience tour where the beauty art culture and experiences are added in mix since the beauty artists need the chances to increase customer loyalty from real life experience. |
| Key Words:
Beauty Art Culture Tour, Traditional Hair, Exhibition, Experiential Tourism |
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