Research Paper : The Research of Purchasing Behavior and Satisfaction towards the Income Cosmeceutical

Park, Cho Hi; Ahn, Mi Ja; Choi, Jung Mi; Whang, Wan Kyun

Journal of the Korean Society of Cosmetology 2009;15(2):524-533.
Published online June 30, 2009.

수입 기능성화장품의 구매행동과 만족도 조사

박초희, 안미자, 최정미, 황완균

Research Paper : The Research of Purchasing Behavior and Satisfaction towards the Income Cosmeceutical

Cho Hi Park, Mi Ja Ahn, Jung Mi Choi, Wan Kyun Whang

Abstract

With increase of purchase act of the listening to income cosmeceutical characteristic cosmetics it joins in recently and purchase pattern diversification in the burden to do it follows and the income cosmeceutical stolen article circulation and is sold from the department store and the skin civil official thread. Reliability of like this income cosmeceutical stolen article and the report what kind of nation observe the vip who gives an effect to satisfaction and a use act and attitude and compared to prefer, be satisfied more in the what kind of function characteristic product, the reporter to research it did. The concrete objective of the research which it sees to examine and it probably is from a purchase pattern which it follows in the distribution channel of the incom cosmeceutical and the women should have been having what kind of psychological from purchase conduct, against when purchase and trying to use, have the sense of satisfaction of which degree, and prefer the what kind of trademark and a government order (brand), examine and it is a box sleep.

Key Words: Income Cosmeceutical, Purchase Conduct, Satisfaction