Research Paper : A Study on Management Performance of Franchise Beauty Shop with Support from Beauty Art Franchise Head Office

Oh, Gang Su

Journal of the Korean Society of Cosmetology 2009;15(2):618-629.
Published online June 30, 2009.

미용프랜차이즈 본부 지원에 따른 가맹점 미용실의 경영성과 연구

오강수

Research Paper : A Study on Management Performance of Franchise Beauty Shop with Support from Beauty Art Franchise Head Office

Gang Su Oh

Abstract

The purpose of the study was to identify the effect of franchise headoffice support on franchise shop`s management performance by comparison analyses of franchise headoffice`s supports and assumption verifications and to suggest the plan to make franchise shop`s management efficient along with the base data for the beauty art franchise business. The study was done from February 15, 2009 to March 15, 2009 with franchise beauty shops nationwide. Total 108 copies were analyzed and the scale for the questionnaire was Likert 5-scale. In order to process and analyze the data, SPSS WIN 13.0 was used to get frequency, percentage, analysis of variables reliability and Cronbach a to identify general characteristics of the survey respondents. For comparison analyses by franchise headoffice`s supports, t-test, One-way ANOVA,

Key Words: Franchise, Headoffice, Management Efficient