| 외모에 대한 사회문화적 태도와 객체화된 신체의식이 20~30대 여성들의 외모관리행동에 미치는 영향 |
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전현진, 정명선 |
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| Research Paper : The Effects of Sociocultural Attitudes Toward Appearance and Objectified Body Consciousness on the Behavior of 20~30`s Women for Appearance Management |
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Hyun Jin Jeon, Myung Sun Chung |
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| Abstract |
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This study aimed to prove that Sociocultural Attitudes Toward Appearance and objectified body consciousness were variables that affected women`s appearance management behaviors (weight and figure management, skin care, clothing selection, hair care, makeup). The results were summarized as follows. First, sociocultural attitudes toward appearance were divided into four factors: general internalization, media pressure, media information, and internalization athlete. Overall sociocultural attitudes toward appearance had positive effects on appearance management behaviors. Second, objectified body consciousness was divided into three factors: body shame, body surveillance, and appearance control beliefs. Sociocultural attitudes toward appearance also turned out to have significant on overall objectified body consciousness. Finally, objectified body consciousness turned out to have positive effects on overall appearance management behavior. |
| Key Words:
Sociocultural attitudes toward appearance, Objectified body consciousness, Appearance management behavior |
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