| 추구이미지에 따른 남성중심의 세미퍼머넌트 연구 -20~50대 남성의 외모관리동기 및 세미퍼머넌트 메이크업 선호도, 재시술의도를 중심으로- |
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서란숙 |
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| Research Paper : A Study on Male`s Semi-permanent Preferences by Pursued Image - Focused in the 20s-50s Motives of Appearance Management, Preference in Semi-permanent and Re-treatment Intentions- |
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Ran Sug Seo |
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| Abstract |
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This study analyzed difference in motive for outer appearance management each group and preference for semi permanent make-up, satisfaction, intention for medical re-treatment, purchasing intention of self-medical treatment program according to pursued image. And then, tried to figure out correlation between each variable and main cause. Questionnaire survey was carried out with men in twenties~ fifties who live in Seoul and the capital area. As a result, five groups were classified according to pursued image, that is, refined, individual/attractive, cute/young, dignified, natural man`s image. There were statistically significant results in motive for outer appearance management and preference for semi-permanent make-up, satisfaction, intention for medical re-treatment, and purchasing intention of self-medical treatment program each group according to pursued image. And satisfaction, intention for medical re treatment, and purchasing intention of self-medical treatment program were examined in this order purchasing intention of self medical treatment program, intention for medical re-treatment, and satisfaction. When one is satisfied with medical treatment, intention to recommend medical re-treatment or treatment to others were high; purchasing intention of self-medical treatment program was also high. In the results of analyzing improvements of semi-permanent make-up, whole image groups put priority on improvements about safety so that necessity for concrete and continued study on development of safe self-medical treatment semi-permanent program was raised. |
| Key Words:
Appearance management motive, Intention of re-treatment, Pursuit image, Semi-permanent make-up preference, Self treatment program purchase intention |
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