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Research Paper

February 28, 2023


The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(1):12-20.

This study was carried out to know the effects of marketing mix 7Ps on switching mutual personal relation, attraction of alternatives and converting cost of barriers intentions. Based on the...

Research Paper

February 28, 2023


Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem
Esther Choi
J Korean Soc Cosmetol. 2023;29(1):21-31.

This study mainly aims to analyze how the appearance management behaviors from active seniors affect quality of life by mediating selfesteem. A survey for the research was conducted on 396...

Research Paper

February 28, 2023


Comparison of Perception and Risk Perception According to the Experience of Semi-permanent Eyebrow Makeup
Hong-gyeong Jeon, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2023;29(1):32-46.

The present study was conducted to look into the future prospects of semi-permanent makeup in Korea by comparing and investigating the perception and risk awareness of semi-permanent eyebrow makeup which...

Research Paper

February 28, 2023


A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment
Hong-gyeong Jeon, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2023;29(1):47-59.

This study attempted to compare the perception, future experience, and risk perception of eyebrow semi-permanent makeup by using henna cosmetics to subjects who have no experience of eyebrow semi-permanent makeup,...

Research Paper

February 28, 2023


The Effect of Hair Shop Promotion on Purchasing Behavior and Oral Intention
Bi-Dan Hong, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):60-66.

Beauty art industry is a big market, Driven by Cut-Throat Competition and changing consumer preferences and social phenomenon, and suffer from a more rational and obvious new operating strategies are...

Research Paper

February 28, 2023


Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior
Nurim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):67-76.

This research studies the effect of SNS information characteristics on consumer attitude and purchasing behavior with specific focus on sole proprietorship hair salons which are becoming more popular in recent...

Research Paper

February 28, 2023


The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s
Chae-Won Lim, Ju-Youn Kim
J Korean Soc Cosmetol. 2023;29(1):77-87.

The purpose of this study is to examine the effect of health beliefs of workplace women in their 20s and 30s on beauty healthcare behavior of perceived seriousness and benefits...

Research Paper

February 28, 2023


The Effect of Hair Salon Reservation System and Service Quality on Customer Trust and salon Choice Characteristics after COVID-19
Hyun-Jung Jeon, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):88-94.

The purpose of this study is to verify the effect of the hair salon reservation system and service quality on customer trust after COVID- 19, and to provide basic data...

Research Paper

February 28, 2023


In vitro Anti-acne Properties of Plant Extract Complex Composed of Camellia sinensis L. Leaf and Castanea crenata Bur
Ji-Young You, Kyung-Baeg Roh, Song-Ah Choi, et al.
J Korean Soc Cosmetol. 2023;29(1):107-114.

This study aims to investigate the anti-acne efficacy of the plant extract complex (PEC) consisting of Camellia sinensis L. leaf and Castanea crenata bur extract in vitro. The effect of...

Research Paper

February 28, 2023


Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption-
Sun-Hee Jeong
J Korean Soc Cosmetol. 2023;29(1):115-123.

This study verified the influence of value consumption and funsumer possibility of MZ generation on beauty consumption selection decision. Based on these results, the purpose of this study is to...

Research Paper

February 28, 2023


The effect of American Hairdressers’ Work Hours and Wage Level on Job Satisfaction and Work-Life Balance
Young-Hee Noh, Byung-Lim Lee, Ji-In Kim
J Korean Soc Cosmetol. 2023;29(1):124-131.

This study investigates the working environment of hairstylists in the United States and studies the difference in work-life balance and job satisfaction based on working hours and pay levels to...

Research Paper

February 28, 2023


A Study on the effect of SNS Information Characteristics on Consumer Attitudes and Intention to use Nail Care
Hyun-Jeong Lee, Ki-Han Kwon
J Korean Soc Cosmetol. 2023;29(1):132-144.

This study attempted to investigate the effect of nail shop's SNS information characteristics on the formation of attitudes toward nail care and ultimately on the final intention to use it...

Research Paper

February 28, 2023


The Impact of the Consumer-Brand Interaction and Relationship on Motivation to Buy Cosmetics in Social Media -Based on Cognitive Age-
In-Ok Kim, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2023;29(1):145-156.

This study conducted a survey method to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on the motivation to buy cosmetics based on the cognitive age of...

Research Paper

February 28, 2023


The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask
Ji-Yong Lee, Yong-Sun Kim
J Korean Soc Cosmetol. 2023;29(1):157-171.

Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the...

Research Paper

February 28, 2023


A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image
Mi-Jeong Choi
J Korean Soc Cosmetol. 2023;29(1):172-182.

The purpose of this study is to examine the TPB(Theory of Planned Behavior) factors that affect the purchasing behavior of bio cosmetics consumers and to examine the mediating effect of...

Research Paper

February 28, 2023


The Effects of Consumer Information Confusion and Choice Confusion on Purchasing-Related Behavior of Adult Men in Their 20s and 30s When Purchasing Basic Cosmetics in a Multi-Channel Environment
Eun-Ju Kim, Ju-Youn Kim
J Korean Soc Cosmetol. 2023;29(1):183-195.

The purpose of this study is to understand the effects of consumer information confusion and choice confusion perceived by adult men in their 20s-30s on purchase-related behaviors for the purchase...

Research Paper

February 28, 2023


The Effect of Psychological Utility of Beauty Care Behavior on the Stress Relief of Silver Women: Mediating Effects of Physical Respect
Mi-Jeong Choi
J Korean Soc Cosmetol. 2023;29(1):196-205.

The purpose of this study is to examine the effect of psychological utility of beauty care behavior on stress relief in women over 50 years old, and to examine the...
Current Issue
Volume 29(1); Feb 2023

A Study on Hair Design Works Using the Formative Elements of Frank Gehry’s Architecture
Myoung-Joo Lee, Sun-Min Seo
J Korean Soc Cosmetol. 2023;29(1):1-11.

Research Paper

Feb 28, 2023
The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(1):12-20.

Research Paper

Feb 28, 2023
Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem
Esther Choi
J Korean Soc Cosmetol. 2023;29(1):21-31.

Research Paper

Feb 28, 2023
Comparison of Perception and Risk Perception According to the Experience of Semi-permanent Eyebrow Makeup
Hong-gyeong Jeon, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2023;29(1):32-46.

Research Paper

Feb 28, 2023
A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment
Hong-gyeong Jeon, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2023;29(1):47-59.

Research Paper

Feb 28, 2023
The Effect of Hair Shop Promotion on Purchasing Behavior and Oral Intention
Bi-Dan Hong, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):60-66.

Research Paper

Feb 28, 2023
Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior
Nurim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):67-76.

Research Paper

Feb 28, 2023
The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s
Chae-Won Lim, Ju-Youn Kim
J Korean Soc Cosmetol. 2023;29(1):77-87.

Research Paper

Feb 28, 2023
The Effect of Hair Salon Reservation System and Service Quality on Customer Trust and salon Choice Characteristics after COVID-19
Hyun-Jung Jeon, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):88-94.

Research Paper

Feb 28, 2023
Nail Art Design Research Using 2022 S/S New York Fashion Week Trend Colors
Soo-Kyung Kim, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2023;29(1):95-106.

Research Paper

Feb 28, 2023
In vitro Anti-acne Properties of Plant Extract Complex Composed of Camellia sinensis L. Leaf and Castanea crenata Bur
Ji-Young You, Kyung-Baeg Roh, Song-Ah Choi, et al.
J Korean Soc Cosmetol. 2023;29(1):107-114.

Research Paper

Feb 28, 2023
Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption-
Sun-Hee Jeong
J Korean Soc Cosmetol. 2023;29(1):115-123.

Research Paper

Feb 28, 2023
The effect of American Hairdressers’ Work Hours and Wage Level on Job Satisfaction and Work-Life Balance
Young-Hee Noh, Byung-Lim Lee, Ji-In Kim
J Korean Soc Cosmetol. 2023;29(1):124-131.

Research Paper

Feb 28, 2023
A Study on the effect of SNS Information Characteristics on Consumer Attitudes and Intention to use Nail Care
Hyun-Jeong Lee, Ki-Han Kwon
J Korean Soc Cosmetol. 2023;29(1):132-144.

Research Paper

Feb 28, 2023
The Impact of the Consumer-Brand Interaction and Relationship on Motivation to Buy Cosmetics in Social Media -Based on Cognitive Age-
In-Ok Kim, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2023;29(1):145-156.

Research Paper

Feb 28, 2023
The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask
Ji-Yong Lee, Yong-Sun Kim
J Korean Soc Cosmetol. 2023;29(1):157-171.

Research Paper

Feb 28, 2023
A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image
Mi-Jeong Choi
J Korean Soc Cosmetol. 2023;29(1):172-182.

Research Paper

Feb 28, 2023
The Effects of Consumer Information Confusion and Choice Confusion on Purchasing-Related Behavior of Adult Men in Their 20s and 30s When Purchasing Basic Cosmetics in a Multi-Channel Environment
Eun-Ju Kim, Ju-Youn Kim
J Korean Soc Cosmetol. 2023;29(1):183-195.

Research Paper

Feb 28, 2023
The Effect of Psychological Utility of Beauty Care Behavior on the Stress Relief of Silver Women: Mediating Effects of Physical Respect
Mi-Jeong Choi
J Korean Soc Cosmetol. 2023;29(1):196-205.

Research Paper

Feb 28, 2023
A Study on the Characteristics of Makeup Behavior in the New Silver Generation
Su-Mi Yang, Soog-Hee Moon
J Korean Soc Cosmetol. 2023;29(1):206-217.

Research Paper

Feb 28, 2023
The Effect of Improving Demaged Hair by Bleaching Treatment with Adansonia digitata Seed Oil
Hee-Jeong Kim, Joung-Hee Kim, Yong-Kweon Cho
J Korean Soc Cosmetol. 2023;29(1):218-225.

Research Paper

Feb 28, 2023
A Study on the Makeup Image in the Street Woman Fighter Dancer
Su-Mi Yang
J Korean Soc Cosmetol. 2023;29(1):226-238.

Research Paper

Feb 28, 2023
Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution
Jung-Won Kim
J Korean Soc Cosmetol. 2023;29(1):239-246.

Research Paper

Feb 28, 2023
The Values of Gender Equality in the Image of ‘Bifurcated Garments’ for Women
Hyo-Jin Lee
J Korean Soc Cosmetol. 2023;29(1):247-259.

Research Paper

Feb 28, 2023
A Study on Changes in Hair Condition of Shampoo Containing Aroma Essential Oil
Jung-Hee Lee
J Korean Soc Cosmetol. 2023;29(1):260-267.

Research Paper

Feb 28, 2023
A Study on the Preference of Cypress Fragrance -Around Gwang-ju Metropolitan City-
Hye-Rim Kim, Jung-Hee Lee
J Korean Soc Cosmetol. 2023;29(1):268-273.

Research Paper

Feb 28, 2023

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

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