| 연령대에 따른 여성의 최초 화장시기와 화장품 구매행동의 상관 분석 |
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이혜연, 박두현 |
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| Correlation Analysis Between First Make-up Time and Cosmetic-purchasing Behavior of Females According to Age Group |
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Hye Yeon Lee, Doo Hyun Park |
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| Abstract |
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In this study, the correlation between first make up time and cosmetic-purchasing behavior of 20 s to 50 s examination females was analyzed on the basis of 3 research interests: 1) the first time of makeup and cosmetics purchase, 2) the usage trend and preference according to types and brands of cosmetics, 3) the satisfaction of makeup and cosmetics. The types of cosmetics were divided into basic and color. Time for basic make-up, basic cosmetic purchase, color make-up, and color cosmetic purchase of examination females were not significantly different according to ages but time for make-up and cosmetic purchase was proportionally related to ages. Twenties to thirties females chose the cosmetics based on the objective indices and forties to fifties females chose the cosmetics based on brand regardless of the cosmetic types. Higher than 80% of the examination females chose basic cosmetics based on self-satisfaction, quality differences, and reliability, which were significantly different in accordance with ages. Thirty-six to forty-three% of 20-30 s examination females chose and 52-61% of 40-50 s chose the domestic leading brand. Higher than 60% and 66% of the examination females responded to satisfy for basic and color cosmetics, respectively. However, the preferred face parts for basic and color make-up of all examination females were different according to ages. Thus, the age of examination females has less impact on their culture for cosmetic purchase and makeup than social requirements, circumstance, fashion, and environmental factors. |
| Key Words:
Basic cosmetics, Basic makeup, Color cosmetics, Color makeup, Purchasing behavior |
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