| 독특성 욕구 및 화장품 구매 정보가 화장품 구매 결정요인에 미치는 영향 |
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정원의, 이승자 |
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| The Effects of Special Needs and Cosmetics Purchase Information on the Determinants of Cosmetics Purchase |
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Won-eui Jung, Sung-ja Rhie |
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| Abstract |
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This study attempted to determine the effects of special needs and cosmetics purchase information on the determinanats of cosmetics purchase among women consumers. For this, a self-administered questionnaire survey was conducted amongst a total of 469 women age 40 or younger living in Seoul, Gyeonggi, and Gangwon. For statistical analysis, frequency analysis, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results found the following: According to factor analysis designed to classify women |
| Key Words:
Cosmetics Purchase Information, Determinants of Cosmetics Purchase, Special Needs |
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