| 화장품 쇼핑성향 유형에 따른 화장품 온라인 리뷰 신뢰도, 구매 만족도, 구전행동 영향관계 |
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이지용, 김용선 |
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| Correlations among Cosmetics Online Review Credibility, Purchase Satisfaction and Word of Mouth by Type of Shopping Orientation |
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Ji-yong Lee, Yong-sun Kim |
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| Abstract |
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With the ongoing development of the Internet, the purchase of cosmetics through online channels has become more common. Unlike other goods, cosmetics are experiential items. Purchases based on others |
| Key Words:
Cosmetics shopping orientation, Online review credibility, Purchase satisfaction, Word of mouth |
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