| 뷰티살롱 고객의 외모관리행동에 대한 신체이미지와 자아존중감의 영향관계 -대구지역 20대 고객을 중심으로- |
|
강영숙, 박현정 |
|
|
| Research Paper : The Relationship between Body Image and Self-Esteem toward Appearance Care Behavior of Beauty Salon Customer -Focused on 20`s Customer in Daegu- |
|
Young Suk Kang, Hyun Jung Park |
|
|
| Abstract |
|
This study is to find out the relationship between body image and self-esteem toward appearance care behavior. Total 570 samples were analyzed for the study through 600 samples distributed. Results of the study are as follows. First, It was found that the influential relationship of body image and self-esteem. Results of survey, appearance satisfaction, physical activity ability had positive effects on self-satisfaction and they had negative effects on self-abasement. Second, It was found that the influential relationship of self-esteem and appearance management behavior. Results of survey, self-satisfaction had positive effects on hair/skin care behavior and self-abasement had negative effects on hair/skin care. |
| Key Words:
Appearance management behavior, Body image, Self-esteem |
|
PDF Links
Download Citation
