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Research Papers
2819
The Effects of Franchise Beauty Salon Sales Promotion Strategies on Customer Loyalty
Chae-Ah Mun, Seo-Heui Kim
J Korean Soc Cosmetol. 2023;29(6):1467-1476.   Published online December 31, 2023
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2802
The Effect of Hair Salon Visiting Standards on Customer Satisfaction and Revisit of Middle-Aged People
Soo-Kyeong Chun, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(5):1277-1285.   Published online October 31, 2023
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2771
The Impact of Hair Salon Brand Image on Self-Image Congruence and Brand Loyalty
Eun-Soo Jang, Geon-A Jeong, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(4):972-982.   Published online August 31, 2023
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2768
The Effect of Spatial Production in Hair Salons on Customer’s Revisit Intention and Word-of-Mouth Intention
Jong-Min Lee, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(4):946-953.   Published online August 31, 2023
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2759
The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth
Su-Bin Ryu, Eun-Jin Yang
J Korean Soc Cosmetol. 2023;29(4):853-861.   Published online August 31, 2023
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2741
A Study on the Development of Universal Design Guidelines for Improving the Use of Beauty Facilities
Ga-Young Lee, Jung-Won Kim
J Korean Soc Cosmetol. 2023;29(3):638-646.   Published online June 30, 2023
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2687
Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior
Nurim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):67-76.   Published online February 28, 2023
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2682
The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(1):12-20.   Published online February 28, 2023
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2657
Effect of Hair Salon Service Quality and Perceived Value on Purchasing Behavior
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(6):1157-1166.   Published online December 29, 2022
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2625
Perception Changes of Hair Salon Users on Hygiene Recognition After COVID-19
Jin-A Park, Young-Hee Noh
J Korean Soc Cosmetol. 2022;28(4):810-817.   Published online August 23, 2022
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2613
How Hair Salon Consumer Experience Marketing Affects Reliability and Satisfaction
Yong-Woon Jang, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(4):689-697.   Published online August 23, 2022
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2608
The Mediating Effect of Brand Awareness on the Relationship between Quality of Hair Salon Service and Customer Behaviors
Jin-Hyeok Park, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(3):623-634.   Published online June 30, 2022
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2599
The Effect of Middle-aged People's Hair Service Consumption Propensity on Hair Management Behavior and Hair Salon Selection Attributes
Ji-Yeon Choi, Yun-Kyung Lim, Eun-Zun Park
J Korean Soc Cosmetol. 2022;28(3):531-539.   Published online June 30, 2022
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2590
Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention
Ji-Ae Uhm, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(3):449-458.   Published online June 30, 2022
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2549
Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Nu-Rim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2022;28(1):1-9.   Published online February 28, 2022
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