| 미용 서비스품질 관리를 위한 인내영역 연구 -미용실 유형별 실내외 편의성을 중심으로- |
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지정훈 |
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| Research Paper : A Study on Zone of Tolerance to Manage Service Quality of Beauty Service ?Focusing on Convenience of Indoor and Outdoor of Beauty Shop According to its Type of Management? |
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Jeong Hun Ji |
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| Abstract |
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This study is intended to understand customers, who perceive the indoor and outdoor convenience, and come up with information needed to establish the marketing strategy for beauty shops and improve the beauty service quality by inquiring into the zone of tolerance for the indoor and outdoor convenience of service quality in beauty shops. To achieve this, a survey was carried out from May 20 to June 19, 2012 on customers visiting selected beauty shops after classifying the range of research into franchise beauty shop, local multi-units beauty shop and personal beauty shop. The SPSS v. 14.0 program was used to analyze data of this study in the significant level of 5%. As analytic techniques, frequency analysis, factor analysis, reliability analysis, Cronbach`s |
| Key Words:
Service quality, Zone of tolerance, Indoor convenience, Outdoor convenience |
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