| 대학 교육서비스품질이 대학생들의 진로포부에 미치는 영향에 관한 연구 -서울, 경기지역 미용학과 전문대학생을 대상으로- |
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조현정, 장창곡 |
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| Study on the Effect of Education Service Quality Influencing to the Course After Graduation - Focused on the Students of Technical College in Seoul & Gyeonggi Area - |
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Hyun-jung Jo, Chang-gok Chang |
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| Abstract |
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The beauty of Korea became famous globally since K-pop and K-drama received spotlight worldwide. Among them, a high portion is from junior colleges and due to the characteristics of the cosmetology major, practical abilities are taught more compared to other majors, so the service concept is also required in universities that can play a pivotal role in educating human resources for the beauty industry. In this study, the SERVQUAL model developed by PZB(1991) was used to measure the tangibility, reliability, responsiveness, assurance, and empathy of the education as the service quality dimensions. This research conducted a survey to university students in Department of Cosmetology in Seoul & Gyeonggi Region from May 27, 2016, to June 23, 2016. And AMOS 18.0 was utilized to analyze the data and to verify each of hypotheses. The analysis results of this study are as follows: first, among the dimensions of education service quality, tangibility, reliability, responsiveness, and empathy had positive(+) influence on self-efficacy, but assurance did not have any significant effect. Second, tangibility, responsiveness, assurance and empathy appeared to have positive effects on educational satisfaction, but reliability did not have a significant effect on educational satisfaction. Third, for the effect of education service quality on career aspiration, it showed that tangibility, reliability, responsiveness, assurance, and empathy all had positive(+) effects on career aspiration. Fourth, self-efficacy had a positive(+) effect on educational satisfaction. Lastly, self-efficacy and educational satisfaction had a positive(+) effect on career aspiration. Through this study, it is expected that universities should identify the needs of the students to respond quickly to changing educational environment, and the result of this study could serve as the basic guidelines for cultivating specialized, and professional human resources required in the beauty industry. |
| Key Words:
Career Aspiration, Department of Cosmetology, Education Service Quality, Educational Satisfaction, Self-efficacy |
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