| 뷰티서비스산업에서 관계의 다차원적 편익이 한국적 정(情) 및 고객충성도에 미치는 영향 |
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김신애, 권기대 |
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| Research Paper : The Effects on Multidimensional Benefits of Relationship upon Korea`s Cheong & Customer`s Loyalty in Beauty Service Industries |
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Shi Ne Kim, Ki Dae Kwon |
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| Abstract |
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This study is an exploratory case study analyzing impact of multidimensional relationship benefit(sociological, economical, functional, psychological benefit) on korea`s cheong and customer`s loyalty in beauty service industry. We collected statistically usable data from 147 questionnaire respondents who live in national provinces and analyzed them with SPSS 20.0 to achieve research`s goals. Analysis results revealed that, first, relationship benefit of sociological benefit and functional benefit had impacts on korea`s cheong except economical and psychological benefit in beauty service industry, Second, the survey found that korea`s cheong has influence on customer`s loyalty. Third, this study partially supported mediating effect regarding korea`s cheong between relationship benefit of beauty shop about functional benefit and psychological benefits and customer`s loyalty. Summary and strategy implication will be mention in conclusion. |
| Key Words:
Beauty service industry, Customer`s loyalty, Korea`s cheong, Multidimensional relationship benefits |
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