| 미용실 예약시스템과 고객관리가 고객만족도에 미치는 영향: 라스트핏이코노미의 관점에서 |
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안은수, 진용미 |
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| The Impact of the Hair Salon Reservation System and Customer Management on Customer Satisfaction: From the Perspective of the Last fit economy |
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Eunsu An, Yong-mi Jin |
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| Abstract |
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A total of 290 copies were used through SPSS 21.0 for frequencies analysis, factor analysis, reliability analysis, and regression analysis for the general public using the hair salon reservation system and customer care in terms of last-fit economy. The results of the survey are as follows. First, the reservation system was found to be on the level of convenience and speed, the customer management was on the dimension of response and information service, and the customer satisfaction level was shown as service satisfaction and visiting again. Second, beauty salons customers who recognized convenience and speed of the reservation systems reported higher levels of satisfaction and experienced responsive and informative customer management service also reported higher levels of satisfaction. Combining the above, the beauty industry is expected to increase customer satisfaction if post-management is carried out through virtual space for dialogue as well as automated systems and guest services of the still insufficient reservation system. We hope that follow-up research will continue to increase customer satisfaction through age diversification and segmentation of various variables. |
| Key Words:
Customer Management, Customer Satisfaction, Last fit Economy, Reservation System |
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