| 미용 관리사와 고객 간의 상업적우정이 충성도에 미치는 역할에 관한 연구 |
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김영심, 정형식 |
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| Research Papaer : A Study on the Effects of Commercial Friendship between Beauty Parlor Employees and Their Customers on Customer Loyalty |
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Young Shim Kim, Hyung Shik Jung |
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| Abstract |
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The purpose of the present study was to investigate the effects of the professional service ability, relationship duration, and the similarity between service providers and their customers in beauty parlors on the customers` trust in and commercial friendship with the service providers. In addition, the study explored their subsequent effects on customer satisfaction, loyalty, and positive word |
| Key Words:
Similarity between Beauty Parlor Employees and Their Customers, Trust in the Service Provider, Professional Service Ability, Relationship Duration, Commercial Friendship, Customer Loyalty, Positive Word-of-mouth |
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