Research Paper : A Study on the Factors related to the Scalp Care Service Utilization of Women

Yoon, Bok Yeon; Park, Hyun Suk

Journal of the Korean Society of Cosmetology 2010;16(1):1-14.
Published online March 31, 2010.

여성들의 두피관리실 이용과 관련되는 요인

윤복연, 박현숙

Research Paper : A Study on the Factors related to the Scalp Care Service Utilization of Women

Bok Yeon Yoon, Hyun Suk Park

Abstract

The purpose of this study was to determine factors of the using scalp care service and adduce scalp care shop marketing development plans. In this research 250 adult females were asked to participate in the survey in parts of Seoul-Kyounggi province. Among them, 227 questionnaires were analysed and used with the statistical results made by the SPSS version 12.0 program. The results were as follows. The mean frequency of scalp care service utilization were 3.76 per month. The percentages of adult female who has scalp problem caused by stress were 71.8% and 52.4% of surveyed women`s scalp care shop utilization motive were hair loss. The mean career of scalp care service were 10.25 months, and mean cost of scalp care per one time were 57,600won. As multiple linear regression results, the factors significantly related to the degree of scalp care service utilization include lesser career of scalp care service, in case of hair loss as scalp care motive, in case of cool air dry after shampoo hair, higher body stature, in case of complete dehydration after shampoo hair, getting older, in case of using special shampoo product and in case of non scalp problems as frequent hair permanent and coloring.

Key Words: Scalp Care Service, Woman, Hair Loss