Research Paper : A Study on Use Behavior and Selection Factor of Skin Care Center in Aging Women

Kim, Jung Sook; Youn, Chun Sung

Journal of the Korean Society of Cosmetology 2010;16(3):908-921.
Published online September 30, 2010.

노화기 여성의 피부관리실 이용행태와 선택 요인 연구

김정숙, 윤천성

Research Paper : A Study on Use Behavior and Selection Factor of Skin Care Center in Aging Women

Jung Sook Kim, Chun Sung Youn

Abstract

The purpose of this study was to be conducive to skin care of women in the aging period, and further to offer basic data necessary for operating skin care center, by examining the actual condition of skin care, the use behavior of skin care center, and the selection factor of skin care center in the aging women. As a result, the following facts were clarified. Women in the aging period had high interest in skin care and did put the most emphasis on the facial region given the skin care. They used skin care center the most because of anxiety about aging and had high intention of using skin care center continuously. Also, women in the aging period preferred dermatologist`s special clinic more than general skin care center given the skin care, and recognized that the lack of professionalism is a problem, which needs to be improved most imminently. Given seeing these results, women in the aging period have a high desire for service of skin care center.

Key Words: Aging women, Skin care, Skin care shops, Behavior of skin care center, Selection factor of skin care